Case Study - Flocus
Website redesign aligning with the app’s UI and color palette, improving navigation and clarifying pricing.
Overview
Flocus is a productivity and focus web app designed to help users stay on track and build consistent work habits. The redesign focused on creating a more engaging experience and better supporting deep focus and daily structure.
I redesigned the existing website by improving its structure, simplifying the pricing section and making key features easier to access and understand. I also updated the color palette to better align with the app, streamlined user flows, reduced visual clutter and introduced a clearer visual system to improve usability.
Website
The interface was redesigned to support smoother interactions and clearer navigation, with a cleaner and more structured layout. Improvements in typography, spacing, and visual consistency help guide users through the product and make interactions feel more predictable and easy to follow.
A key challenge was balancing multiple functionalities without adding complexity or disrupting the core focus experience. This was addressed by reorganizing the layout, refining interaction patterns, and prioritizing the most important actions on each screen.
